Richard Edelman  GREAT GUY THE FOUNDER OF HIS OWN PR COMPANY. I JUST RESPECT THAT DUDE. ONE OF HIS GREAT QUOTES  "This is a missed opportunity to learn from consumers, to allow employees to be the first line of credible offense for corporate initiatives, to reach out to stakeholders such as NGOs and to co-create the brand story and corporate reputation with informed and passionate on-line participants."